SAGE Reference - Encyclopedia of Public Relations

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Antecedents of Modern Public Relations

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Conventional wisdom marks the beginning of public relations as we know it today as occurring during the 19th century, in the United States. A confluence of growing mass media outlets, a desire to reach mass markets, and a need to create ...

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  Heath, R. L. (2005). Antecedents of modern public relations. In Encyclopedia of public relations (Vol. 1, pp. 33-37). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n19
  
  Heath, Robert L. "Antecedents of Modern Public Relations." In Encyclopedia of Public Relations, edited by Heath, Robert L., 33-37. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n19.
  
  Heath, R. L. 2005. Antecedents of Modern Public Relations. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 33-37 Available at: <https://dx.doi.org/10.4135/9781412952545.n19> [Accessed 19 Aug 2022].
  
  Heath, Robert L. "Antecedents of Modern Public Relations." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 33-37. SAGE Knowledge. 19 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n19.
  
  Heath, Robert L. (2005). Antecedents of modern public relations In:Antecedents of modern public relations Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:33-37. doi:10.4135/9781412952545.n19
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