SAGE Reference - Encyclopedia of Public Relations

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Fundraising

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:donors

Fundraising is one of public relations' highest paid specializations and one of the least understood. Practitioners manage relationships between one special type of organization and one special stakeholder group: charitable organizations and their donor publics. Contrary to popular ...

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  Heath, R. L. (2005). Fundraising. In Encyclopedia of public relations (Vol. 1, pp. 354-359). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n178
  
  Heath, Robert L. "Fundraising." In Encyclopedia of Public Relations, edited by Heath, Robert L., 354-59. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n178.
  
  Heath, R. L. 2005. Fundraising. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 354-359 Available at: <https://dx.doi.org/10.4135/9781412952545.n178> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Fundraising." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 354-59. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n178.
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