SAGE Reference - Encyclopedia of Public Relations

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Culture

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:public relations

Whether in drafting a basic press release or crafting a major campaign, an awareness of culture, both that of relevant organizations and that of key publics, is critical to public relations practice. In general, culture is defined as understandings and practices ...

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  Heath, R. L. (2005). Culture. In Encyclopedia of public relations (Vol. 1, pp. 233-235). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n109
  
  Heath, Robert L. "Culture." In Encyclopedia of Public Relations, edited by Heath, Robert L., 233-35. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n109.
  
  Heath, R. L. 2005. Culture. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 233-235 Available at: <https://dx.doi.org/10.4135/9781412952545.n109> [Accessed 30 Jun 2022].
  
  Heath, Robert L. "Culture." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 233-35. SAGE Knowledge. 30 Jun 2022, doi: https://dx.doi.org/10.4135/9781412952545.n109.
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