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E. Scott Geller

In: 21st Century Psychology: A Reference Handbook

Chapter 98: Applied Behavior Analysis

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Applied Behavior Analysis
Applied behavior analysis

On any given night, the evening news depicts countless societal problems. Traffic crashes, epidemics such as HIV and obesity, medical errors, violence and drugs in schools, interpersonal conflict, and global warming pose significant economic consequences, as well as devastating costs in terms of human suffering and loss of life. Human behavior contributes to each of these societal problems, but human behavior can also be a critical part of the solution. For more than 50 years, applied behavior analysts have studied people in an attempt to increase their desirable behaviors and decrease their undesirable behaviors.

The Association for Behavior Analysis International, founded in 1974, promotes the experimental, theoretical, and applied analysis of behavior in order to benefit human welfare. It provides a ...

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