- Subject index
Via 100 entries, 21st Century Psychology: A Reference Handbook highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of psychology ought to have mastered for effectiveness in the 21st century. This two-volume reference resource, available both in print and online, provides an authoritative source to serve students’ research needs with more detailed information than encyclopedia entries but without the jargon, detail, or density found in a typical journal article or a research handbook chapter. Students will find chapters contained within these volumes useful as aids toward starting research for papers, presentations, or a senior thesis, assisting in deciding on areas for elective coursework or directions for graduate studies, or orienting themselves toward potential career directions in psychology.
Chapter 98: Applied Behavior Analysis
Applied Behavior Analysis
On any given night, the evening news depicts countless societal problems. Traffic crashes, epidemics such as HIV and obesity, medical errors, violence and drugs in schools, interpersonal conflict, and global warming pose significant economic consequences, as well as devastating costs in terms of human suffering and loss of life. Human behavior contributes to each of these societal problems, but human behavior can also be a critical part of the solution. For more than 50 years, applied behavior analysts have studied people in an attempt to increase their desirable behaviors and decrease their undesirable behaviors.
The Association for Behavior Analysis International, founded in 1974, promotes the experimental, theoretical, and applied analysis of behavior in order to benefit human welfare. It provides a ...