• Summary
  • Contents
  • Subject index

Via 100 entries, 21st Century Psychology: A Reference Handbook highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of psychology ought to have mastered for effectiveness in the 21st century. This two-volume reference resource, available both in print and online, provides an authoritative source to serve students’ research needs with more detailed information than encyclopedia entries but without the jargon, detail, or density found in a typical journal article or a research handbook chapter. Students will find chapters contained within these volumes useful as aids toward starting research for papers, presentations, or a senior thesis, assisting in deciding on areas for elective coursework or directions for graduate studies, or orienting themselves toward potential career directions in psychology.

Social Influence
Social influence

A fundamental requirement for successful navigation of the social world is the ability to generate behavioral change in others and to properly adjust one's own behaviors in response to others. It is through the process of social influence that this successful navigation is fully achieved. Attempts at influence vary greatly in effectiveness, working successfully, unsuccessfully, or even contrary to our goals. As such, it is important to understand the social influence process to move others successfully and to resist undue influence directed toward us. To this end, a large body of work exists within the social sciences aimed toward a better understanding of when and why social influence is effective.

In this chapter, we will explore the influence process primarily from the perspective ...

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