• Summary
  • Contents
  • Subject index

Via 100 entries, 21st Century Psychology: A Reference Handbook highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of psychology ought to have mastered for effectiveness in the 21st century. This two-volume reference resource, available both in print and online, provides an authoritative source to serve students’ research needs with more detailed information than encyclopedia entries but without the jargon, detail, or density found in a typical journal article or a research handbook chapter. Students will find chapters contained within these volumes useful as aids toward starting research for papers, presentations, or a senior thesis, assisting in deciding on areas for elective coursework or directions for graduate studies, or orienting themselves toward potential career directions in psychology.

Social Cognition
Social cognition

People frequently evaluate others and themselves. They judge others when they choose friends, hire babysitters, write employment references, serve as jurors, and select potential mates. Social cognition is the study of how people come to know themselves, other people, and their social world. Social cognition researchers use systematic research to study how people make decisions and evaluations about themselves and others. Researchers study how people attend to, interpret, and recall information about their social world. They determine how the perceiver's motives, culture, mood, recent thoughts, and attitudes affect judgments and behaviors. They determine how much thought people put in when making judgments and whether conscious thought is necessary for judgments and behaviors.

This chapter briefly explains key social cognition concepts and identifies critical ...

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