Anticonformity refers to behavior that is deliberately designed to go against the position advocated by one or more others. Also known as counterformity, anticonformity most typically occurs in group settings when an individual rebels against the dominant or majority opinion. It conjures up the image of the maverick or deviant who purposefully disagrees publicly with the positions of others in the group, even when he or she agrees privately with these same positions.

Anticonformity stands in contrast to two other important types of response to social pressure: conformity and independence. Conformity and anticonformity are essentially opposites. Whereas with conformity, an individual is motivated to cooperate, follow, and fit in with the group, with anticonformity, he or she is motivated to disagree with, disrupt, and oppose ...

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