Pseudo-Event

A pseudo-event is an event produced by a communicator with the sole purpose of generating media attention and publicity. These events lack real news value, but still they become the subject of media coverage. Pseudo-events can include press conferences, advertisements, speeches, campaign events, and other similar events with little value in terms of content and importance. Pseudo-events are carefully choreographed productions that follow a prepared script and leave nothing to chance. They are scheduled in advance, and journalists are informed of the specific time when the event occurs, which makes covering pseudo-events very convenient. Pseudo-events are also dramatic, which makes them interesting for the public, and produce iconic images, such as big enthusiastic crowds and hand shaking and baby kissing. In short, pseudo-events are a ...

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