Strategy is a management action plan whose etymological foundation is derived from the Greek military term strategos, meaning a general set of maneuvers carried out to overcome an enemy and the actions that can be taken in the light of actions taken by opposite parties. Particular attention must be paid to the term general set of maneuvers, as opposed to specific sets of maneuvers. The latter are those that are carried out by lower levels of management when translating the strategy into operational tactics.

More than 2,500 years ago, the famous sixth-century military strategist Sun Tzu wrote about the value of understanding strategy in his classic The Art of War when he stated that “strategy is the great works of the organization. In situations of life ...

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