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Hoffman, Donna

  • By: Ken Friedman
  • In: Encyclopedia of New Media
  • Edited by: Steve Jones
  • Subject:General Media, Communication & Cultural Studies


E-Commerce Researcher and Analyst

Donna Hoffman is a psychologist and management professor at Vanderbilt University's Owen Graduate School of Management. A leading authority on e-commerce and a pioneer in Web research, Hoffman has been hailed by Newsweek as one of the 50 “people who matter most ...

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