• Summary
  • Contents
  • Subject index

The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.

Multilingual Issues in Global E-Commerce Web Sites
Multilingual issues in global e-commerce web sites

In the information age represented by the Internet and the World Wide Web, the language representation online has evolved from the monolinguality of one English language into the multilinguality of more than 1,000 languages (Crystal, 2001). As a natural outcome, multilingual Web sites have become a common ground for online communication for peoples across national boundaries. On the Internet, Web users spend more time and come back more often to the Web sites that are in their native language and appeal to their cultural sensibilities. Visitors to a Web site would stay twice as long if the content on the Web site were available in their own language. Their willingness to buy ...

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