• Summary
  • Contents
  • Subject index

The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.

Innovation as a Strategy in Network Markets
Innovation as a strategy in network markets

Network markets are everywhere in the 21st century, a prevalent reminder that we are in an information age brought about by the information revolution. Prior generations of firms had to learn how to compete in markets brought about by the industrial revolution. In this century, many more will have to learn how to compete in a network market. This chapter attempts to summarize basic concepts relevant to competition in these markets. What do we mean by a “network market” and a “network effect,” and how can firms compete through “innovation” in these markets? How does the type of innovation matter? How does the firm's position—incumbent or challenger—matter? What are the relevant issues? ...

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