SAGE Reference - Encyclopedia of Journalism

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Mass Media, Decline of

By: Christopher H. Sterling
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication
Keywords:audiences; mass media; new media

The term mass media refers to the channels and institutions of mass communication that produce and deliver media messages to a large, heterogeneous, and scattered “mass audience.” The term originated in the 1920s with the creation of countrywide radio ...

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  Sterling, C. H. (2009). Mass media, decline of. In Encyclopedia of journalism (Vol. 1, pp. 877-878). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412972048.n228
  
  Sterling, Christopher H. "Mass Media, Decline of." In Encyclopedia of Journalism, 877-78. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412972048.n228.
  
  Sterling, C. H. 2009. Mass Media, Decline of. In: 2009. Encyclopedia of Journalism, Thousand Oaks, CA: SAGE Publications, Inc. pp. 877-878 Available at: <https://dx.doi.org/10.4135/9781412972048.n228> [Accessed 4 Jul 2022].
  
  Sterling, Christopher H. "Mass Media, Decline of." Encyclopedia of Journalism. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 877-78. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781412972048.n228.
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