- Subject index
With escalating healthcare costs, changes to the regulatory control on pharmaceutical industries and the inevitable adjustments made in policies and investment in healthcare there is enormous interest in the commercial as well as the scientific aspects of today's healthcare industry.
The SAGE Handbook of Healthcare provides an authoritative analysis of the current (and anticipated) developments in the global healthcare industries. Providing a unique perspective that interfaces between the science and business aspects, it combines information on the latest scientific developments with applied, commercial business data from the global marketplace.
The Handbook focuses on the aspects of paramount importance in the healthcare sector: Pharmacoeconomics; Pharmacogenomics; Therapeutics; Diagnostics
Areas covered include: The role of nanotechnology, genomics and cell therapy in medicine; Diagnostics; Biomarkers and technological advances; Case studies in oncology ...
Chapter 37: Integrating Diagnostics and Therapeutics for Targeted Therapies – Part 1: Optimizing the Comarketing Plan
Integrating Diagnostics and Therapeutics for Targeted Therapies – Part 1: Optimizing the Comarketing Plan
Overview of Diagnostics and Pharmaceutical Comarketing Efforts
The era of paired diagnostics and pharmaceuticals is upon us. Throughout pharmaceutical R&D, diagnostics (in the guise of molecular and genetic testing) and therapeutics are being integrated with considerable productivity benefits. As T. Nagle and colleagues described: “Not only can pharmacogenetic analysis reduce the size and cost of many clinical trials, it also allows researchers to predict which patients will benefit most” (Nagle et al, 2003). The FDA also understands how the industry is evolving. Its officials have noted that: “Major advances in basic research have identified many opportunities for the development ...