This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.

Product Management

Product management

Product management oversees the product planning process, which encompasses conceptualizing, developing, finalizing, testing, commercializing, launching, sustaining, and eventually disposing company offerings to satisfy marketplace needs and achieve company objectives (Kahn 2000). Given the diversity of these activities, product management is inherently a broad ...

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