This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Chapter 5: Demand Management
Demand management activities in any global supply chain consist of three activities: demand management, demand planning, and sales forecasting management (Mentzer and Moon 2004b). The role of sales forecasting changes depending on the position in the supply chain that a company occupies. Any supply chain has only ...