This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.

Value and Customer Service Management

Value and customer service management

Acall center for the U.S. based computer and consumer electronics firm Dell, operated in India, responds to a Danish customer's product requests. A U.S. L.L. Bean customer discusses the performance of the climbing boots he recently purchased from L.L. Bean while on his last hiking trip to Mt. Katahdin in Maine ...

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