This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Chapter 21: Relationship Management
In an increasingly global competitive marketplace, firms are seeking new methods of enhancing competitive advantage. Today, relationship management is becoming a strategic function and a key factor in competitive positioning. This chapter suggests that next-generation competitive advantage may come from an effective ...