- Subject index
This vital new handbook marks the development of sports studies as a major new discipline within the social sciences. Edited by the leading sociologist of sport, Eric Dunning, and author of the best selling textbook on sport in the USA, Jay Coakley, it both reflects and richly endorses this new found status. Key aspects of the Handbook include: an inventory of the principal achievements in the field; a guide to the chief conflicts and difficulties in the theory and research process; a rallying point for researchers who are established or new to the field, which sets the agenda for future developments; a resource book for teachers who wish to establish new curricula and develop courses and programmes in the area of sports s
Chapter 18: Sport and the Media
Sport and the Media
Mapping the Field
The growth of television as a significant cultural form during the 1960s put the relationship between sport and the media on the public agenda. In late 1969, the US magazine Sports Illustrated drew attention to the ways in which television was transforming sport (Johnson, 1969/70). In effect, sport in the television age was a ‘whole new game’ (Johnson, 1973). The growing economic and cultural significance of television for sport gradually became a pertinent issue in countries around the world (see for example, Andreff and Nys, 1987; Guiront, 1978; Ivent, 1979; Scholz, 1993; Sportsworld, 1974; Tatz, 1987; Telecine, 1978). Clearly sport and television had developed a degree of interdependence (Parente, 1977). They belonged together ‘like ham and eggs’ ...