The genius of social psychology as a field has been its ability to investigate the seemingly complicated behaviors that characterize humans as social creatures. The SAGE Handbook of Methods in Social Psychology simplifies this complexity by providing researchers and students with an overview of the rich history of methodological innovation in both basic and applied research within social psychology. This Handbook is a vital resource for behavioral scientists in the academic and research settings who are interested in learning about modern perspectives on classic and innovative methodological approaches in social psychology. Also recommended for undergraduate and graduate students enrolled in social psychology methods courses.