Summary
Contents
Subject index
This is a comprehensive, scholarly, up-to-date survey of the field of social psychology for the new millennium - a single volume Handbook containing 23 chapters by leading researchers from around the world. It is a state of the art text with an eye to the future, in which rich integrative chapters are thorough analytic reviews. The chapters fall into 5 sections that reflect the scope of social psychology as a global scientific endeavour - history and nature of social psychology, individual processes, interpersonal processes, processes within groups, and intergroup processes and society. The book is edited by Michael Hogg and Joel Cooper, with Dominic Abrams, Elliot Aronson, and Shelley Taylor acting as advisory editors.
Social-Influence Processes of Control and Change: Conformity, Obedience to Authority, and Innovation
Social-Influence Processes of Control and Change: Conformity, Obedience to Authority, and Innovation
Introduction
Social influence refers to the ways in which the opinions and attitudes of one person affect the opinions and attitudes of another person. Since people are exposed to many attempts to change their attitudes (e.g., via the media, advertisements, political campaigns), the study of social influence is one of the most fundamental areas of social psychological inquiry. This chapter focuses on two forms of social influence that serve the function of either maintaining group norms (social control: conformity and obedience) or changing group norms (social change: minority influence and innovation). However, both forms of social influence can affect peoples' attitudes under different ...
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