This Handbook answers a long-standing need for an up-to-date, comprehensive, international, in-depth critical survey of the history, trajectory, data, results and key figures involved in sociolinguistics. The result is a work of unprecedented coverage and insight. It is all here, from the foundational contributions to the field to the impact of new media, new technologies of communication, globalization, trans-border fluidities and agendas of research.
Chapter 39: Literacy Studies
39.1 A Textually-Mediated Social World
People today are constantly encountering written texts. Imagine the amount of reading and writing people might come across in a Western-style café such as Starbucks: walking towards the counter, they might go through the menu, which might appear in the form of colourful handwriting on a ...