The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.

A Theory of Individualism and Collectivism

A Theory of Individualism and Collectivism

A theory of individualism and collectivism


The evolution of individualism and collectivism theory and research is reviewed. The antecedents of collectivism–individualism can be found in the ecology, family structure, wealth distribution, demography, history, cultural diffusion, and situational conditions. The consequences of ...

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