The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.

Minority Influence Theory

Minority Influence Theory

Minority influence theory


The study of minority influence began as a reaction to the portrayal of influence as the province of status and numbers and from a realisation that minorities need not just be passive recipients of influence but can actively persuade. From these beginnings, a considerable body of research, including ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles