Summary
Contents
Subject index
The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.
Minority Influence Theory
Minority Influence Theory
Minority influence theory
Abstract
The study of minority influence began as a reaction to the portrayal of influence as the province of status and numbers and from a realisation that minorities need not just be passive recipients of influence but can actively persuade. From these beginnings, a considerable body of research, including ...
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