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The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.

Optimal Distinctiveness Theory: Its History and Development
Optimal distinctiveness theory: Its history and development
Marilynn B.Brewer
Abstract

Optimal distinctiveness theory is a model of the motivations underlying attachment and identification with social groups. The theory posits that humans are characterized by two opposing needs that govern the relationship ...

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