The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.

Uncertainty-Identity Theory

Uncertainty-identity theory
Michael A.Hogg


Uncertainty-identity theory is an account of how feelings of self-uncertainty motivate people to identify with groups in order to reduce their uncertainty. Self-uncertainty can very effectively be reduced by group identification because the process of self-categorization as a group member ...

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