Summary
Contents
Subject index
For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Segmentation and Targeting
Segmentation and Targeting
Segmentation and targeting
, and
Overview
Segmentation and targeting are essential components of social marketing; they are the processes used to identify groups with similar needs or wants and ...
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