• Summary
  • Contents
  • Subject index

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Social Models for Social Marketing: Social Diffusion, Social Networks, Social Capital, Social Determinants and Social Franchising
Social models for social marketing: Social diffusion, social networks, social capital, social determinants and social franchising
R. CraigLefebvre

Despite early calls for social marketing to be concerned with social and population-based ...

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