For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Chapter 27: Social Marketing and the Health Educator

Social Marketing and the Health Educator

Social marketing and the health educator
Robert J.McDermott, Kelli R. McCormackBrown and RosemaryThackeray

History

If social marketing's presence in the social and behavioral change literature is only about 40 years old (Kotler and Zaltman, ...

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