For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Chapter 26: Social Marketing and Tobacco Control
Social Marketing and Tobacco Control
With the emergence of social marketing in the late 1960s and early 1970s, as part of the push to expand how marketing was conceptualized, it was argued that the tools and concepts of ...