• Summary
  • Contents
  • Subject index

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Business as Unusual: The Contribution of Social Marketing to Government Policymaking and Strategy Development
Business as unusual: The contribution of social marketing to government policymaking and strategy development

Social marketing is not about telling people what to do or coercing them into doing it, but the art of understanding what will help people make choices and ...

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