For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Social Marketing for a Sustainable Environment

Social Marketing for a Sustainable Environment

Social marketing for a sustainable environment
SuePeattie and KenPeattie


This chapter considers the important role that social marketing can play in promoting a more sustainable economy and society. It particularly focuses on social marketing's potential role in changing our relationship with ...

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