• Summary
  • Contents
  • Subject index

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Social Marketing and International Development
Social marketing and international development
GeorginaCairns, BruceMackay and LauraMacDonald
Introduction

This chapter describes some of the ways in which social marketing has contributed to international development. The chapter outlines how social ...

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