For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Social Marketing and International Development

Social Marketing and International Development

Social marketing and international development
GeorginaCairns, BruceMackay and LauraMacDonald


This chapter describes some of the ways in which social marketing has contributed to international development. The chapter outlines how social ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles