Summary
Contents
Subject index
For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Internal Social Marketing: Lessons from the Field of Services Marketing
Internal Social Marketing: Lessons from the Field of Services Marketing
Internal social marketing: Lessons from the field of services marketing
Introduction
Services are often a key element of social marketing programmes aiming to both initiate and sustain behavioural change among consumers. Consequently, ...
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