For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Ethical Challenges in Commercial Social Marketing

Ethical Challenges in Commercial Social Marketing

Ethical challenges in commercial social marketing
Thomas BoysenAnker and KlemensKappel


Academics often assert a clear distinction between commercial marketing and social marketing (e.g. Blitstein et al., 2008: 35–38; Donovan and Henley, 2003: 32–35; McCormack et al., 2008: 272–276; McDermott et al., ...

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