For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Theoretical Models of Behaviour Change

Theoretical models of behaviour change
RobDonovan

‘There's nothing so practical as a good theory’ said the father of social psychology Kurt Lewin way back in 1952. These words were true then and are still true today.

While the word ‘theory’ has a number of lay and technical reasons, it is used here in its scientific meaning: that is, a theory about some phenomenon ...

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