• Summary
  • Contents
  • Subject index

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

From Social Marketing to Corporate Social Marketing – Changing Consumption Habits as the New Frontier of Corporate Social Responsibility
From social marketing to corporate social marketing – Changing consumption habits as the new frontier of corporate social responsibility

This chapter will examine the relation between two discourses that have until ...

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