• Summary
  • Contents
  • Subject index

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

New Media in Social Marketing
New media in social marketing
DarrenMaysJames B.Weaver III and Jay M.Bernhardt
Introduction

For today's social marketing professionals, new communication media are powerful tools for health promotion, disease prevention, and influencing ...

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