For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Communications in Social Marketing

Communications in Social Marketing

Communications in social marketing
Dana L.AldenMichael D.Basil and SameerDeshpande1

An Overview of Integrated Social Marketing Communications

Marketing communications are a critical component of commercial marketing. They are equally important for social marketing. Our review of best ...

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