Summary
Contents
Subject index
For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Communications in Social Marketing
Communications in Social Marketing
Communications in social marketing
and 1
An Overview of Integrated Social Marketing Communications
Marketing communications are a critical component of commercial marketing. They are equally important for social marketing. Our review of best ...
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