For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Chapter 11: Communications in Social Marketing

Communications in Social Marketing

Communications in social marketing
Dana L.AldenMichael D.Basil and SameerDeshpande1

An Overview of Integrated Social Marketing Communications

Marketing communications are a critical component of commercial marketing. They are equally important for social marketing. Our review of best ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles