For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Chapter 10: The Social Marketing Mix – A Critical Review
The Social Marketing Mix – A Critical Review
Introduction – Can I Borrow Your Tools?
Social marketing's success has been based on the simple but effective strategy of pursuing and promoting behavioral change for social good by ...