Summary
Contents
Subject index
For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Competition and Positioning
Competition and Positioning
Competition and positioning
and
Introduction
Competition is a consequence of free choice. As Henderson (1983) suggests, the basic principles of competitive systems have been with us since the beginning of time. Nature itself is highly competitive, a point Darwin made ...
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