For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Chapter 9: Competition and Positioning

Competition and Positioning

Competition and positioning
GaryNoble and Debra Z.Basil

Introduction

Competition is a consequence of free choice. As Henderson (1983) suggests, the basic principles of competitive systems have been with us since the beginning of time. Nature itself is highly competitive, a point Darwin made ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles