For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Competition and Positioning

Competition and Positioning

Competition and positioning
GaryNoble and Debra Z.Basil


Competition is a consequence of free choice. As Henderson (1983) suggests, the basic principles of competitive systems have been with us since the beginning of time. Nature itself is highly competitive, a point Darwin made ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles