• Summary
  • Contents
  • Subject index

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Social Marketing in Practice: Case Studies
Social marketing in practice: Case studies
Social Marketing and Advocacy – W.D. Novelli and B. Workman

The combination of public policy advocacy and social marketing is the topic of this chapter. Drawing on their experience at AARP (the nonprofit membership organization in the USA that helps people of 50 years and over ...

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