For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Upstream and Social Change

Upstream and Social Change
Upstream and social change

Impoverished Consumers and Social Marketing – R.P. Hill

The author uses ethnographic data to create composites of five impoverished consumer subpopulations in the Western world: impoverished by homelessness, a reduction in work status, child-or parental-caring responsibilities, criminality, a childhood on welfare, or a lack of local medical ...

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