For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Upstream and Social Change
Impoverished Consumers and Social Marketing – R.P. Hill
The author uses ethnographic data to create composites of five impoverished consumer subpopulations in the Western world: impoverished by homelessness, a reduction in work status, child-or parental-caring responsibilities, criminality, a childhood on welfare, or a lack of local medical ...