• Summary
  • Contents
  • Subject index

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Chapter 5: Design Thinking, Demarketing and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing

Upstream and Social Change
Upstream and social change
Impoverished Consumers and Social Marketing – R.P. Hill

The author uses ethnographic data to create composites of five impoverished consumer subpopulations in the Western world: impoverished by homelessness, a reduction in work status, child-or parental-caring responsibilities, criminality, a childhood on welfare, or a lack of local medical ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles