For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Dancing with the Devil
Dancing with the devil

Critical Marketing: Applications – J. Hoek

The author applies critical marketing theory to an analysis of the commercial marketing of tobacco, alcohol and energy-dense, nutritionally poor foods; all sectors with ‘business interests that prosper when public health deteriorates’. She highlights the importance of ...

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