For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

Dancing with the Devil

Dancing with the Devil
Dancing with the devil

Critical Marketing: Applications – J. Hoek

The author applies critical marketing theory to an analysis of the commercial marketing of tobacco, alcohol and energy-dense, nutritionally poor foods; all sectors with ‘business interests that prosper when public health deteriorates’. She highlights the importance of ...

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