The SAGE Handbook of Social Marketing

Gerard Hastings; Kathryn Angus; Carol Bryant

doi:10.4135/9781446201008

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For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

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Dancing with the Devil

Edited by:
Gerard Hastings
,
Kathryn Angus
&
Carol Bryant
In:The SAGE Handbook of Social Marketing
Chapter DOI:https://doi.org/10.4135/9781446201008
Subject:Social Marketing

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Dancing with the Devil

Dancing with the devil

Critical Marketing: Applications – J. Hoek

The author applies critical marketing theory to an analysis of the commercial marketing of tobacco, alcohol and energy-dense, nutritionally poor foods; all sectors with ‘business interests that prosper when public health deteriorates’. She highlights the importance of ...

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  Hastings, G., Angus, K., & Bryant, C. (2011). Dancing with the devil. SAGE Publications Ltd, https://doi.org/10.4135/9781446201008
  
  Hastings, Gerard, Kathryn Angus, and Carol Bryant The SAGE Handbook of Social Marketing. London: SAGE Publications Ltd, 2011. https://doi.org/10.4135/9781446201008.
  
  Hastings, G., Angus, K. and Bryant, C., 2011. The SAGE Handbook of Social Marketing. London: SAGE Publications Ltd. Available at: <https://doi.org/10.4135/9781446201008> [Accessed 22 Mar 2023].
  
  Hastings, Gerard, et al. The SAGE Handbook of Social Marketing. London: SAGE Publications Ltd, 2011. Sage Knowledge, 22 Mar 2023, doi: https://doi.org/10.4135/9781446201008.
  
  Hastings, Gerard, Kathryn AngusCarol Bryant. The SAGE Handbook of Social Marketing London: SAGE Publications Ltd; 2011. doi:10.4135/9781446201008
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Summary

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Dancing with the Devil

Critical Marketing: Applications – J. Hoek

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Summary

Contents

Subject index

Dancing with the Devil

Critical Marketing: Applications – J. Hoek

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