The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.
Chapter 21: Visual Rhetoric and/as Critical Pedagogy
Visual Rhetoric and/as Critical Pedagogy
Once again a complexly related transformation is occurring in [the] disciplines of the human sciences and the sphere of public culture. I want to call this shift “the pictorial turn.”
Some meanings are better communicated pictorially than verbally…. Images also can wield great power—religious, tribal, romantic, pedagogic.
For the last 40 years now, the Western world has been undergoing a seismic, even paradigmatic, shift—the transition from modernity to postmodernity. Like all paradigm shifts, this one is driven, at least in part, by advances and changes in communication technologies. Just as the invention and development of the printing press gave rise to modernity, spreading literacy along with scientific rationalism, the comparatively recent ...