• Summary
  • Contents
  • Subject index

The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.

Rhetoric of Health and Medicine
Rhetoric of health and medicine

The very idea of a rhetoric of science enabled the study of a rhetoric of medicine, and that, in turn, enabled a more encompassing study, not only of medicine as an object of investigation, but also of health and illness more generally. What began in the 1980s as the analysis of texts of biomedicine (see, e.g., Anderson, 1989; Solomon, 1985) became, over time, a study of health and medicine, broadly defined, according to rhetorical principles, also broadly defined.

The realm of health and medicine itself is structured by, and, in a sense, is, a set of texts (e.g., medical journal articles, regulatory documents, prescriptions), genres (e.g., professional talks, hospital case presentations, doctor-patient interviews), and discourses (e.g., pharmaceutical ...

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