The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.

The Rhetoric of Economics

The rhetoric of economics

Invisible hand: Mother of inflated hope, Mistress of despair.

—Ziliak (2002)

Heads or tails? How many of us have made important decisions after resorting to this familiar method? Flipping a coin dematerializes its monetary value but raises its symbolic significance to the realm of human action. A quarter, ...

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