Summary
Contents
Subject index
Quantitative Psychology is arguably one of the oldest disciplines within the field of psychology and nearly all psychologists are exposed to quantitative psychology in some form. While textbooks in statistics, research methods, and psychological measurement exist none offer a unified treatment of quantitative psychology. The SAGE Handbook of Quantitative Methods in Psychology does just that. Each chapter covers a methodological topic with equal attention paid to established theory and the challenges facing methodologists as they address new research questions using that particular methodology. The reader will come away from each chapter with a greater understanding of the methodology being addressed as well as an understanding of the directions for future developments within that methodological area.
Modeling Preference Data
Modeling Preference Data
Introduction
A great deal of data in psychological research can be considered the result of a choice process. Familiar instances are a citizen deciding whether to vote, and if so for whom; a shopper contemplating various brands of a product category; and a physician deciding various treatment options. Less obvious examples of discrete choices are responses to multiple-choice items of a proficiency test in mathematics or to rating items in a personality questionnaire. Here, an individual's answers may be viewed as her top choices among the alternatives presented. Choices may also be expressed in an ordinal and continuous fashion. Instances include decisions on how much food to consume, how much to invest in the stock market, or how much to pay ...
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