Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

Public Opinion and the Economy

Public opinion and the economy

The economy, in the broadest sense, comprises all actions and institutions driven by the intention to overcome scarcity. In a narrower sense, the concept refers to the production, consumption, and exchange of goods and services that are traded for money on markets. It is in this sense that ‘the economy’ has established itself as a permanently salient issue of public discourse—particularly concerning its state and growth. The reasons for this can be found in its paramount individual and political relevance in combination with the highly decentralized, complex and hard to control structure and dynamics of modern market economies.

Public opinion, consequently, is frequently driven by economic issues and considerations. Public opinion research has therefore developed the concepts of ...

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