• Summary
  • Contents
  • Subject index

Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

The Use of Surveys as Legal Evidence
The use of surveys as legal evidence

Courts, trademark authorities and legal representatives of companies employ survey research findings when precise information about perceptions of consumers or other groups is needed. There is hardly any other area where survey research findings have such immediate impact as when they are presented as evidence to courts, and they result in legally binding rulings and court decisions. Legal decisions, however, can only be legitimately based on survey research if data collection uses proper scientific methods and the studies are neutral, valid and understandable. This chapter gives an overview of areas where survey evidence is used, and its required methodological standards. It does this with an international perspective and illustrations of the cooperation ...

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